We arrived in Xiamen on a beautiful day. Clear skies, soft light, and a sense of anticipation set the tone as our taxi rolled into the busy industrial park where Winspace’s headquarters is located.
We were welcomed by Beth, Winspace’s Marketing Manager, whose warmth immediately put us at ease. Steven, the company’s founder, would be joining us later in the day. For now, there was a quiet hum of activity in the background—focused, deliberate, purposeful. It was a reminder that despite its growth, Winspace still carries the mindset of a start-up.
Facilities & First Impressions
Though this site is only one of several operated by Winspace, it houses key operations critical to the creation of high-performance bicycles.
The tour moved from one work station to the other and left a strong impression: From carbon cutting all the way to finished-bike packaging, everything is made in-house.
The testing lab featured UCI-style impact simulations, wheel balance checks, tensile testing, drum testing, and carbon handlebar stress validation.
Everything felt intentional. Nothing flashy. Nothing wasted.
The Carbon Core
One of the most defining aspects of Winspace is something rarely visible from the outside: the company controls its entire carbon production chain. Frames, wheels, and cockpits all begin here, starting from raw carbon fabric and ending as fully finished components.
A dedicated, high-tech department handles carbon layup, molding, curing, and finishing with processes that would feel familiar in aerospace or automotive engineering.
In 2025, Winspace took another decisive step forward by investing in a medical-grade X-ray inspection machine, used to scan every carbon component for internal defects or structural inconsistencies. Only two machines of this kind exist in the Chinese cycling industry. Frames undergo extensive bench testing in parallel, ensuring that what leaves the factory has already been pushed well beyond real-world demands.
It’s an uncompromising approach—and one that explains much about the brand’s growing reputation.
Wheels, Built by Hand
In a separate room, several technicians were hand-building LÚN wheels—the carbon wheel brand Winspace launched in 2019. Using Park Tool truing stands and DT Swiss tension meters, they worked in near silence, adjusting spoke tension with the patience of watchmakers. No rush, no noise—just precision.
Seeing LÚN wheels built this way made their performance claims feel less like marketing and more like a natural outcome of the process.
A Brand with History—and Direction
Winspace’s story began in 2008, founded by Steven and his mother. Steven, a passionate cyclist, had visited Eurobike in Germany and noticed something that stayed with him: there were no Chinese bicycle brands competing on equal footing with the industry’s giants. That absence became a challenge—and then a mission.
In 2012, Winspace established its first R&D center in Japan, a move that underscored its commitment to learning, precision, and international standards. Over time, the company grew steadily, not explosively, refining its products and processes step by step.
Today, Winspace employs around 200 people and stands as one of the strongest players in the Chinese market, with clear ambitions far beyond it.
When Steven finally joined us, we spent a long time talking—not just about products, but about strategy, motivation, and values. He spoke candidly about the challenges of global expansion, about earning trust rather than buying attention, and about building a company culture grounded in humility and consistency.
Global Ambitions
Their presence at the 2025 Tour de France Femmes was not accidental. It was a statement. And according to Steven, it’s only the beginning. He openly shared his ambition to see Winspace represented at the men’s Tour de France within the next three to five years
The conversation continued beyond the factory walls. Steven took us to dinner at a nearby traditional restaurant, where hospitality came as naturally as ambition. Over shared dishes, we talked more about his vision for Winspace and his determination to make it a major force in the cycling industry in the years ahead.
Later, as we sat down in the meeting room, discussions turned toward the future. Winspace is no longer content with being a behind-the-scenes supplier or a regional success. The goal is clear: to stand as a globally recognized brand, trusted by riders who may have never heard a Chinese bike brand before.
Final Thoughts
As we left, the feeling that lingered wasn’t one of scale or speed, but of coherence. Winspace feels aligned—from its people to its processes, from its history to its future.
It’s a brand built patiently, driven by conviction rather than hype. And if its trajectory continues on this path, it won’t be surprising to see Winspace increasingly present on cycling’s biggest stages.
My sincere thanks to Beth and Steven for their time, openness, and genuine hospitality.
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